A 'moment' as Kiip defines it is an event in your app designated as a potential place to serve a reward. When a moment is called, Kiip will check for a reward to serve during the event.
A moment can be called during any in-app event. Since a moment is used to let Kiip know of an appropriate place to fill a reward, we suggest an event that is tied with a strong moment of engagement (e.g. completing a run, reaching a high score, finishing a task, etc.).
The most successful apps send a minimum of one moment per user, per session. This ensures that at least one moment can be reached during a typical user session and increases the likelihood of success with Kiip.
For more information on moments, visit the Best Practices section of our Knowledge Base or contact us at firstname.lastname@example.org.