In a recent Kiip survey, 85% of our audience said they find in-app tutorials helpful. In fact, 60% consider a tutorial very or extremely helpful!
In response, we’ve launched a new initiative we call First Rewards.
What are first rewards?
In-unit tutorials presented with traditional Kiip rewards. They acquaint first-time achievers with all the benefits of Kiip rewards. First rewards will only be presented to first-time in-app achievers and are not presented by a brand.
Check out an example. Viewing instructions:
- Initiate the link on a mobile device
- You'll be brought to a zoomed-in view of an app
- Tap the screen to start the demo, the reward unit will appear
- Swipe the uppermost creative to view the first rewards tutorial and reward
Why are you doing this?
Several years ago, we beta tested this concept and saw great results. Inspired by the survey we mentioned above, we’re reinvesting our time into trying this again.
How does this affect me?
First rewards will bring your users a clearer understanding of Kiip and its benefits. Over time, this will drive more revenue for you and increase engagement and user retention in your app.